In the News
Finding Insights on Sampling -- Starter Packs Gain Ground
December 2008 Pharmaceutical & Medical Packaging News
Drug firms are favoring more-elaborate sample packaging to begin patients on their medications. But sample-pack design is a balancing act for brand marketers. MWV Healthcare offers the Dosepak Express as an economical solution for compliance packaging. Read more.
Full Service is a Major Market Trend
October 2008 Premium Beauty News
Gerard Perrin, vice president of global innovation with MWV Personal & Beauty Care, discusses MWV's views on this year's outcome and the main issues the beauty industry is facing, from sustainable development to innovation and the fight against counterfeiting. Read more. (Also available in French.)
Special Report: Packaging
October 2008 Printing News
Domenick Raschella, business manager for MWV Beverage, examines the types of paperboard used in beverage packaging. Read more.
Will Beauty Companies Soon Favor More-Secure Mass-Market Packages?
September 2008 Cosmetic/Personal Care Packaging
Product manufacturers can -- and should -- take on a more proactive role in helping to prevent theft with a more-secure package. MWV's Natralock package is designed to provide ultimate protection but is also easy for the consumer to open. Read more.
Innovation and Closeness to Clients: Two Engines of Growth for MWV
September 2008 Emballage Digest (French and English versions)
An interview with Peter A. Doodeman, European managing director, for MWV's Consumer Solutions Group. Read more.
Surviving the Perfect Storm
September 2008 Tobacco Journal International
Andrej Vlahcevic, MWV's marketing director for the Packaging Resources Group, comments on the demand for SBS board and premium packaging. Read more.
Setting a Brand Apart Through Effective Sustainable Packaging
August 2008 Packaging World
Santosh Padki, vice president of marketing and business development for the MWV Center of Packaging Innovation, discusses MWV's approach to building brands through sustainable packaging. Read more.
Sustainable Packaging Reaches Pharmaceuticals and Medical Devices
August 2008 Pharmaceutical & Medical Packaging News
Manufacturers are concerned about their environmental effects and are making efforts to reduce, reuse and recycle. Rising energy and resin costs may make these eco-friendly steps particularly appealing because of their cost efficiency. "At MWV, we ensure the package's design and delivery systems are effective and safe; that the material used in the package is sourced responsibly; and that the packaging is manufactured and transported efficiently, reducing the carbon footprint in these important steps in the supply chain." Read more.
Walking the Green Line
August 2008 Beverage Industry
Packaging designers balance green efforts with expectations. The question of sustainability stretches from the source of packaging materials all the way through the end of the life -- or preferably the beginning of a new life in the form of recycled content. MWV took the step earlier this year to become more transparent about the beginning of its supply chain, with chain of custody certification from the Sustainable Forestry Initiative (SFI) program and the Programme for the Endorsement of Forest Certification (PEFC). Read more.
A Dose of Security - Product Authentication & Brand Security
July 2008 PFFC (Paper, Film & Foil Converter)
Security paper suppliers are finding ingenious ways to help your customers protect their brands and their bottom lines. MWV, for example, with $6.59 billion in annual sales in more than 100 countries, has developed a series of security substrates for a number of high-volume markets that are particularly susceptible to counterfeiting and product tampering. Read more.
Brewer Medals in Olympic Packaging
July 2008 Packaging Digest
MWV's Cluster-Pak beverage packaging (featured on the cover of Packaging Digest) houses the limited-edition Budweiser Olympic 3-pack. Read more.
Printers & Questions: MWV's Center for Packaging Innovation
July 2008 FLEXO Magazine
MWV's Center for Packaging Innovation (CPI), located in Raleigh, North Carolina, is an incubator for creativity. Santosh Padki, CPI's vice president of marketing and business development, sat down to talk about this Center and its role in the grand scale of MWV's operations. Read more.
Question & Answer with MWV
May-June 2008 Virginia Maritimer
Bruce Thomas, MWV's senior vice president of global strategy and emerging markets, answered questions about MWV's decisision to headquarter in Richmond, booming business in India, and the relationship between global growth and the U.S. economy. Read more.
The Solution to More Effective Clinical Trials: Adherence Packaging
June 2008 eyeforPharma.com
Packaging has proven to play an important role in improving compliance rates. MWV Healthcare has performed extensive research to determine the key drivers of non-adherence and concluded that integrated blister and paperboard "calendarized" packaging eliminates some of the key barriers to medication adherence by patients in general, and those participating in clinical trials. Read more.
Modular Machine Manufacturing
June 2008 Packaging Digest
MWV uses configurable mechanical components to customize packaging machinery, without the cost, wait time and unpredictability associated with custom-machined components. One of the most popular machine series made at the MWV Consumer Solutions Group facility in Smyrna, GA, is one of its most versatile: the Duodozen® 1250M multipacker. Read more.
The Shine Factor
June 2008 HAPPI
Sustainability, functionality and luminosity dazzle in packaging designs for 2008. Read more.
The Future is Here -- Electronics in Packaging
June 2008 Food & Beverage Packaging
"Powered" packaging promises an array of benefits from shelf sizzle to functional muscle. Read more.
Shipping Strategies Keep CE Companies Afloat
May/June 2008 CE Vision
Shipping isn't the only thing going green. MWV jumped on the trend by introducing its Natralock product, which the company says provides retailers with similar security strengths as its traditional, less sustainable plastic counterpart. Read more.
Emerging Technology -- Green Packaging Also Reduces Theft
May 2008 Brand Packaging
MWV Natralock packaging is designed to reduce waste and satisfy sustainability goals of retailers and brand owners. Read more.
Lighten Up
April/May 2008 Beauty Packaging
Beauty brands taking a serious look at sustainability issues should look on the bright side and welcome timely opportunities for innovation and cost reduction. Here, some sound advice and some savvy solutions. Read more.
Brazilian Paperboard Gets Lightweight Treatment as MWV Seeks Source Reductions
April 2008 Packaging Strategies
After signing a strategic alliance with Brazilian paperboard producer Klabin, MWV has launched the first results of that relationship into the North American market. Klafold is an unbleached kraft paperboard made of eucalyptus fibers and virgin pine and is lighter in weight to many competitive boards. Read more.
MWV Engineered Packaging Solutions Helps Brands Take Shape
April 2008 Beverage World
Global packaging solutions leader MWV manufactures custom packaging solutions that enhance brand strength and optimize packaging efficiencies while reducing overall material, production and manufacturing costs. MWV Engineered Packing Solutions helps brands take shape. Read more.
Killing the Oyster Pack
April 2008 CNET News.com
MWV offers a sustainable packaging solution that replaces "oyster" or "clamshell" plastic packaging. Natralock paperboard-based packaging is a renewable solution that improves the customer experience and does not compromise security, durability or visibility. Read more.
Cartoner Runs Standup Pouches
March 2008 Packaging Digest
MWV's FlexiTECH technology and unique partnering abilities provide outstanding packaging solution for beverage customer. Read more.
A Greener Gloss
February 2008 Packaging News
MWV to feature sustainable products at Interpack. As environmental awareness becomes a key factor driving the development of cosmetic packaging, Packaging News takes a look at the latest green materials and formats showcased at Interpack. Read more.
Momentum Builds for Sustainable Packaging
February 2008 Packaging World
Sustainability is a part of everything that MWV does. As the benefits of sustainable packaging grow more compelling than ever, both buyers and makers of packaging materials are finding ways to score success. Read more.
Next In Line for Reinvention: The Art of Selling
January 2008 The Wall Street Journal
Ram Charan examines the art of selling and highlights MWV's packaging solutions for a customer. Read more.
Active
& Interactive -- MWV Chairman & CEO Forecasts How Consumers Will Relate to Smart and Sustainable Packages and Brands
November 2007 Package Design Magazine
MWV's innovative packaging for British American Tobacco features interaction through lights and touch pads, and durability to promote long-term usage. John Luke, MWV Chairman & CEO, forecasts how consumers will relate to smart and sustainable packages and brands. Read more.
Now That's Smart! Pairing Electronics with Plastic and Paper, Also Known as Smart Packaging, May One Day Revolutionize the Beauty Industry
September 2007 Beauty Packaging
Now that's smart! MWV pairs electronics with plastic and paper, also known as smart packaging. This interactive packaging is ready to revolutionize the beauty packaging industry. Read more.
Profit from Boxes: MWV's Goal is Innovative Packaging
November 2006 The News & Observer, Raleigh, NC
MWV's Center for Packaging Innovation develops next-generation packaging that integrates sound and light to enhance the appeal of products CPI also experiments with materials and finds packaging solutions that save customers money. Read more.
