Packaging SolutionsNoC Invisible Dip Tube
The era of the unsightly dip tube is finally coming to an end. MWV Calmar, the global leader in the manufacturing of pumps for fragrance and cosmetic applications announces the creation and introduction of NoC™, the world’s first invisible dip tube for fragrance packages.
The NoC™ dip tube employs global patent-pending technology to create a dip tube that literally disappears when it comes in contact with the fragrance solution. Calmar has invested substantial time and effort in developing intellectual property protection for the NoC dip tube to maximize the value of the NoC™ technology to our customers.
This development is an exciting boom for marketers and designers of fine fragrance products. Until now it was assumed that any fragrance bottle design using clear (flint) glass would be marred by an unsightly dip tube cutting through the middle of the bottle. The fact that fragrance marketers retouch the dip tube out of the bottle image in their advertising is a testament to the problem. But with the introduction of MWV Calmar’s NoC, design integrity has been restored. One of its major advantages, besides its aesthetic value, is that fragrance companies will now be able to identify counterfeit fragrances if the dip tube does not disappear.
Already, top luxury fragrance brands such as Lanvin Rumeur, Paul Smith Story, Banana Republic Discovery Collection from Interparfums, Azzaro Now and L’Acqua di Fiori Exception, have joined Calmar in anticipating market trends by employing the NoC dip tube in the packaging of their recent launches.
Calmar has been awarded recognition in Packaging Innovation by the prestigious 48th Starpack Awards, winning the Silver position with NoC in the Best Component category. The NoC dip tube was presented in Lanvin Rumeur and Paul Smith Story packs.
The NoC dip tube is available on MWV Calmar’s Melodie® fragrance sprayer. With its innovative miniature engine design that disappears into the bottle neck, the Melodie is one of the most discrete dispensing systems available. With the Melodie’s overall low profile, it is the perfect choice of designers seeking creative and aesthetic perfection. The Melodie is manufactured in both Europe and North America to support international product introductions, and is available with a complete range of options including Clikit®.
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Lanvin Rumeur, Paul Smith Story, Banana Republic Discovery Collection from Interparfums, Azzaro Now and L’Acqua di Fiori Exception, are trademarks of their parent company and/or their subsidiaries.
